Pick any traffic source in Explore, like Pinterest, Google, or your email newsletter, and Clariti ranks your whole post library by how much traffic that source sends each post. It is a quick way to find your top performers for a channel and the posts that are missing out on it.
How to Use It
1. Go to Explore.
2. Click the Sources button (the colored pie icon) next to the Text Filter.
3. Choose a source from the list.
Clariti then does four things for you:
Replaces your columns with three new ones: {Source} Page Views, {Source} % of Total, and Total Page Views. With Pinterest selected, for example, the headers read Pinterest Views, Pinterest %, and Total Views.
Adds two filters to the Filters panel, Source Page Views and Source % of Total.
Sorts the list by that source's page views, highest first.
Shows the source name on the Sources button.
Click any column header to re-sort. Click it again to flip between highest first and lowest first.
When you are done, open the Sources button and click Clear Source. Your columns go back to the defaults, the source filters are removed, and the list is sorted by publish date again.
Understanding the Columns
{Source} Page Views is the number of page views that source sent to each post during the Performance Period.
{Source} % of Total is the share of the post's page views that came from that source. It is useful for spotting posts that lean heavily on one channel, or barely get anything from it.
Total Page Views is the post's page views from every source over the same period, for context.
The three source columns use 6 of the 8 column units in the list, so you have room for one or two more columns from the columns menu.
Choosing the Time Period
The source numbers follow the Performance Period at the top of the Filters panel. It is set to 90 days unless you change it. Pick 1 year to see a full year of Pinterest traffic, or 30 days to see what your last newsletter sent where. Changing the period reloads the source numbers.
Working With the Filters
The two source filters are a starting point you can shape however you like. You can:
Adjust the ranges to narrow the list, like posts getting at least 500 Pinterest page views.
Remove them and build your own view.
Stack other filters on top, like a Category, a Label, or Date Published.
About the Source List
The Sources button lists your top 10 traffic sources by page views over the past 12 months, with each source's share of your total traffic. The list stays the same when you change the Performance Period, so it loads quickly and gives you a steady reference. You will see Loading Sources... while it loads, and No Sources Found if Clariti has no source data for your site yet.
Ways to Put This to Work
Find your top performers for any source
Pick a source and look at the top of the list. These are the posts driving the most traffic from that channel, and good candidates for more pins, a spot in your welcome email, or a new internal link.
Find untapped opportunities
Sort by {Source} % of Total, lowest first, and add a filter so Total Page Views stays above a floor that matters for your site. Posts near the top do well overall but get almost nothing from that source, which often means a quick win: fresh pins for a popular casserole, or a mention in your next newsletter.
See where your email traffic lands
Pick your email provider as the source to see exactly which posts your newsletter sends readers to.
Compare channels
Switch between sources to see which kinds of posts win on Google, on Pinterest, and from direct visits. It is useful context for planning what to make next.
Frequently Asked Questions
Why do I only see 10 sources?
The list shows your top 10 sources from the past 12 months so it loads quickly and stays consistent. If a source is missing, it is not in your top 10 by page views for that year.
Will the source list change if I change the Performance Period?
No. The list is always based on the past 12 months. The numbers in the columns do follow the Performance Period.
Why did my other columns disappear when I picked a source?
Choosing a source swaps in the three source columns. Add others back from the columns menu, or click Clear Source to return to the defaults.
Can I use source filters alongside other Clariti filters?
Yes. Stack them with labels, categories, dates, and any other filter.
Who has access to this feature?
Everyone with a Clariti account and a connected Google Analytics property. There is nothing else to set up.
Still Have Questions?
Reach out anytime and we will help you sort it out. Email us at [email protected].