Clariti pulls the Google searches that bring readers to each post from Google Search Console. You can see which keywords a post ranks for, star the one you care about most, track a keyword the post does not rank for yet, and chart its position over time. For a chicken tortilla soup post, that might mean watching "chicken tortilla soup" climb while you keep an eye on "crockpot chicken tortilla soup."

Keyword data needs Google Search Console connected in Settings > Google Account. See How to Connect Google Analytics 4 and Search Console to Clariti.

Open a post and click the Performance tab. The Keywords table sits below the chart and lists the post's top 10 keywords for the date range you have chosen on the chart, with the ones that brought the most clicks first. Change the date range and the table updates.

On smaller screens some headers are shortened to Avg Pos, Clks, and Imps. If the table reads No Keyword Data Found, the post had no search data for that range. Try a longer range.

Your focus keyword is the main phrase you want the post to rank for.

1. Click the star next to the keyword.

2. The star fills in and the row is highlighted. Clariti also plots the keyword's position on the chart.

Each post has one focus keyword. Starring a different keyword replaces it, and clicking the filled star again clears it. Your focus keyword stays in the table even in a date range where it is not in the top 10, so you can always see how it is doing.

Click the ? at the top of the star column for a short explanation, titled What is a Focus Keyword?

Use a custom keyword when the phrase you are targeting is not in the table yet. Say you just reworked your mac and cheese post for "dairy free mac and cheese" and it does not rank for that phrase yet.

1. Click Set Custom Keyword in the table header.

2. In the Set Custom Focus Keyword window, type the keyword or phrase. It can be up to 80 characters.

3. Click Save.

The custom keyword becomes the post's focus keyword (saved in lowercase), shows up in the table, and is plotted on the chart. Until the post starts showing up for it, its numbers read 0.

Click the icon in the Chart column next to any keyword. An orange line appears on the performance chart showing that keyword's daily average position, with its own scale on the right side of the chart.

That scale is flipped, so position 1 is at the top. When the orange line rises, your ranking is improving. Click the icon again to hide the line.

Charting a keyword turns off any comparison you had on the chart, since both use the right side of the chart. Add an annotation on the day you update the post to see whether the change moved the line. See How to Use Annotations on Your Performance Charts.

The post's Overview tab also has a Top Keywords card with the five keywords that brought the most clicks in the last 90 days, each with its clicks, impressions, and position. The card appears when Search Console is connected.

Why don't I see the Keywords table?

Search Console is not connected, or no Search Console property is selected. The site owner can set it up in Settings > Google Account by choosing a Domain URL. See How to Connect Google Analytics 4 and Search Console to Clariti.

Why does my focus keyword show all zeros?

The post got no clicks or impressions for that keyword in the date range you are looking at. Try a longer range, or give a newly targeted keyword some time.

Does setting a focus keyword change my SEO plugin or WordPress?

No. The focus keyword is saved in Clariti only.

Can my teammates see the focus keyword?

Yes. It is saved on the post, so everyone with access to the site sees it.

Why is Avg Position a decimal?

Google reports an average across all the searches where your post appeared, so a post that ranked 2nd some days and 3rd on others shows something like 2.4.

Reach out anytime and we will help you sort it out. Email us at [email protected].